Our Team

Steven Fripp – Owner

Steven Fripp

Steve was born & bred on a farm on the central coast of NSW which incorporated broiler chickens, cattle, stone fruit & kiwi fruit. He owned & operated an Earthmoving business on the central coast before relocating to Coffs Harbour, where together with his wife Felice, they purchased Coffs Harbour Produce in 2007.

Steve is a closet Roosters supporter and loves donuts (rep’s take note). When Steve isn’t working he enjoys tinkering around his property in Coramba and spending time with his family.

Felice Fripp – Owner/Administration Manager

Felice Fripp

After growing up on a broiler chicken farm & Murray Grey Stud on the Central Coast of NSW, Felice studied Accountancy and went on to work as a bookkeeper for an accountancy firm for over 17 years.

Felice also worked at a Thoroughbred Stud as a stud hand to fulfill her passion for horses. Felice & Steve relocated to Coffs Harbour & purchased the store where Felice runs the office.

In her spare time, Felice likes to get into a good book and spend time with her 2 daughters doing horse related activities.

Peter Cashman – Manager

Peter Cashman - Manager

Peter brings a wealth of knowledge and experience in farming to our team. Peter has a Dip of Agriculture from Tocal and 28 years of experience in farming and farm management, spending 5 years with the NSW Farmers Association as Poultry Manager.

Peter can answer your questions on everything from chickens, sheep and cattle, fencing to orchards, food crops and much much more!

In his spare time, Peter continues his passion for farming on his Orara valley property with his family. You might also spot him up a gumtree camping somewhere or paddling and cycling around the Coffs Coast

Paul Porter – Customer Service

Paul Porter

Growing up in the Hunter Valley, Paul has worked in the Equine Industry for over 18 years.

Paul is a valuable part of our knowledge base here in our store.

In his time off Paul enjoys endurance riding,  organic gardening, makes a mean pizza and loves spending time with his family.




Nerida Boucher – Accounts Receivable

Nerida Boucher

Nerida grew up in Hay NSW and moved to Queensland where she owned and operated a Guernsey dairy farm and a Murray Grey Stud, raising 5 children, 3 dogs, 20 chooks and many more animals.

She has been involved in the Agricultural Industry for over 25 years. Working both in the accounting and customers service sectors of several Rural Produce Businesses.

Nerida’s hobbies are quilting, fishing and spoiling her grand children!!!


Customer Service Crew

Coffs Harbour Produce Customer Service Team

Daniel Team Member

Andrew Howell – Store Manager – Valley Rural Supplies

Andrew was born & bred in Canowindra and became a Coffs Coast local 13 years ago. With over 20 years working in the Agriculture Industry and was previously Store Manager for Newrybar Produce Coffs Harbour. Andrew enjoys working on his golf handicap and is a passionate Bulldogs supporter.